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Career

Manifesto to Professionals in the New World of Work.

February 24, 2020 by dqualifi

Technological progress is constantly reshaping the definition of work. Companies produce in new ways, markets expand, and societies evolve. Overall, technology creates opportunity – we devise new jobs, increase productivity, and deliver effective services.

Technology is changing the skills that employers seek. Workers need to be proficient at complex problem-solving, teamwork and adaptability. Digital technology is also changing how people work and the terms on which they work. Even in advanced economies, short-term work, often found through online platforms, is posing similar challenges to those faced by the world’s informal workers.

Who you work with makes a big difference. The intersectionality of skills, life experiences, business practices, professional development, success and failures, passions and yearnings make up a person… understanding this and the connection points between people drive valuable insights. Connecting with people worthy of attention that complement us professionally is critical to success.

Great business potential exists when industry visionaries connect with talented, experienced and passionate professionals. 

Great work gets accomplished when the right formula of people is present, focused on challenges.

People-Solutions are at the nexus of business challenges and talent acquisition. The new world of work requires more than recruitment or talent acquisition…it demands that we define the business challenges AND align the right professionals, in the correct engagement model to ensure ROI.

To prepare for the new challenges of digital marketing and the exponential market shifts, we – the professionals who understand the new world of work – align around a set of principles that transcend companies, contexts, and constraints. These principles include:

  • Relationships over commodification
  • Courage over status quo
  • Transparency over obfuscation
  • Connection over transaction
  • Fulfill over just fill
  • How we get to the goal is as important as the goal
  • Who is as important as what

Code of Practice
The fulfill code consists of ten practices we adopt:

  1. Think long-term – Understand that value increases and compounds over time. Resumes and job descriptions are a poor, one-dimensional substitute for conversations. True connection is possible when all parties are invested in learning and discovering opportunity – the company and/or agency and the talent – and are open to staying in touch to fulfill a successful working relationship.
  2. Have courage – As we experience accelerated change, it’s tempting to want to bet on sure things. But business opportunity is often at the edges. The “best candidate” and “job” most times seem the safe choice but invite risk. Have a “Be Smart Early” mindset.
  3. Communicate with integrity – Fulfillment depends on honesty and transparency in our dealings. This kind of communication creates a positive ripple effect in our relationships and supports continuous improvement through a constant feedback loop.
  4. The power of connection – Interdependencies are essential for creating shared purpose and understanding. When we all work to improve the overall environment surrounding work through conscious connection, our work improves as well.
  5. Walk the talk – Say what you mean, and mean what you say. Behave in a way that is consistent with the company’s beliefs, internally and externally.
  6. Everyone has value – Every person has a role to play, and a voice to contribute. Fulfillment is as much a product of vision as of execution. Recognizing talent means appreciating the whole person.
  7. Build capabilities and capacity – People can do, and they can also teach. Empower, promote, support, develop, test, and celebrate people. The best companies work with experts who expand capacity and help build internal capabilities.
  8. See the whole person – A person is the intersectionality of skills, life experiences, business practices, professional development, success and failures, passions and yearnings. Embrace the diversity of thought, background, culture and experiences.
  9. Means AND ends – How we connect and work is as important as our goals and ambitions. An investment in quality and thoughtfulness pays dividends in relationships for years to come.
  10. Fulfill the future – Be willing to identify, qualify, and invest in the people who are right for the company and market of tomorrow. Seek depth of expertise and difference in points of view. Embrace width of knowledge and the energy it creates. This is how we fulfill the future together.


My intent for writing this manifesto is to share these ideas as broadly as possible, encourage conversations, influence thinking and recapture our humanity in the hiring process. People are the most important component of all endeavors; let’s acknowledge that and be mindful of it. If you agree– pass it along, champion and discuss these principles!

Filed Under: Career, Human Resources, Marketing

Find Your IKIGAI.

January 9, 2020 by Jack Smith

I’ve been searching for years to develop a better structure to the way I approach recruitment. How I understand and perceive people, drawing out the bits of seemingly insignificant information that will lead to deep connections with others….framing it in a concise way has just eluded me.

Over the years, I’ve told anyone that will listen, no one aspires to be a recruiter, much less in the staffing industry. We all stumble our way here. If you are lucky, you connect with a company or manager or co-workers that provide you with a good foundation. Maybe you get a modicum of training or pick up a mentor. That’s what typically leads to initial success. As you progress, honing your interviewing skills falls squarely on your shoulders. You learn from trial and error-you press on. This leads to longevity.

Truthfully, my recruitment skills have slowly evolved over the years…rapidly jumping at times but mostly growing at a slow grind. With time and experience, I’ve learned to understand and professionally assess people across a variety of industries (nursing, technology, marketing and digital). Mostly, that is the easy part. The challenge is understanding people; who they are, what they actually enjoy doing, what ignites their passions, what drives their engagement… then how all of that shapes what they do professionally. But how do you incorporate all of that into a meaningful and consistent process?

To me, understanding a person’s professional skill set is penultimate; uncovering the core of a person is the pinnacle of connecting.

Recently, I came across a term that I immediately recognized as core to the approach I take interviewing people. Leave it to the wisdom of the Japanese to truly capture the essence of how a person should approach the place where work and life intersect: Ikigai.

Ikigai is a Japanese word whose meaning translates roughly to “a reason for being”, encompassing joy, a sense of purpose and meaning and a feeling of well-being. A simple Ven Diagram elegantly explains how it is all interconnected.

When I meet people, I start with understanding what they love to do. Regardless of their current job or role, I want to understand what fuels their passions and what they are driven to accomplish. Then we discuss what they are currently doing and how it aligns (or doesn’t) with who they are. This always leads to a deeper discussion about how they got to where they are professionally-but with an understanding of how they maintained the path they had started down or veered off. It is eye-opening for some, an affirmation for others….but it affords insights you typically do not get in an interview. You are actually beginning to understand the person. 

We venture on to discuss what they excel at and how that shapes what they want their next role to be. This goes right to alignment of passion, skills, jobs, and compensation. After understanding a person, I can finally start thinking about the types of companies, opportunities and client partners that might be suitable. That’s when I am able to connect the dots.

It’s different, for sure. Many people leave a meeting with me probably feeling a bit confused. It may take a day or two for a few things to click, for them to understand that I am a long-term partner connection and not just a recruiter. 

Let’s discuss where Ikigai will lead you. Jack@qualifi.works

Filed Under: Career, Human Resources, Marketing

8 Tips for Resumes Starting Out in Marketing

November 22, 2019 by Beth Zech

It’s hard to break into Marketing and Advertising so simple things on your resume could be the difference between an interview or not.

1. Do a professional summary paragraph at the time so people know who are and what you can bring to the table and what you are looking to do. Jobs are all about alignment…and you need to align with what they are looking for….


2. Move Your college/Education to the bottom- you are a professional now! 


3. Move skill-sets up- tell what you are good at…and really think about what you’ve done and what your core expertise is….you can’t be an expert at everything at this stage of your career so be honest and direct on your skill-sets….


4. Bring down all the fonts a bit…”Don’t Scream on your resume”- be a “Humble brag” on your resume…If you are good, we will find you, you don’t need skyscraper headlines with your name, email and phone number 


5. Think about what your boss and bosses boss would want to see on your resume and write it for them….directly. Your resume is about you but, your story is for them!


6. No General Statements on resumes. The people reading your resume will know things like “ran email campaigns” or “Led status meetings with clients” so give me details thinking about the Sr. person reading the resume: What Account? What Budget? What Projects? What Level of Client were you interfacing with? How big was the agency? What did you do really well? Get detailed on what you did and do! That helps to make you shine over the competition.


7. No typos or inaccuracies on your resume..deal breaker since you will be interfacing clients and team members and if you can’t get it right on your own document how can I trust you to get it detailed with my clients?


8. Have someone you trust in a higher-level role or mentor that works in marketing  look at it and critique it for real….honest, direct feedback that you can execute on is always best.

Filed Under: Career, Career Growth, Resume

Failure, Anxiety, Isolation: Time for Profound Change

November 22, 2019 by Jack Smith

Almost twenty years into the adventure of co-founding my own staffing and recruiting firm, I’d begun to feel the pangs of failure. I’d begun to feel unsettled.

Isolated.

The joy, satisfaction–and material reward—of the early years had slowly given way to something else. I felt it in my gut. It was as if my body was telling me things my mind wasn’t ready to accept. I needed a profound change.

Around that time, over a cup of coffee with a senior executive exiting a well-known company, I was introduced to a term new to me. Stephen had had a great run, but felt he accomplished all he could at that company. He spoke of where he was now: a space between what “had been” and what  would “be next”. He called it a “liminal space” – a place of transition, waiting and not knowing. It is in this place, he said, where all transformation takes place, if we learn to wait and let it inform us.

The concept resonated with me deeply.

I recognized that it provided definition to where I was in my life. It allowed for a cathartic exhale. I could accept that I was in fact in a holding pattern, waiting to figure it all out. Not knowing the exact path, for me, is a frightening thing. Maybe you can relate.  But learning that there was a name to describe perfectly where I was and what I was feeling allowed me to embrace it.

I realized I wanted to do things differently, much differently.

Rebooting your point of view and committing to it by creating a new venture – when you’re 20 years older, wiser—with some scar tissue earned along the way – is one heckuva way to get from where you’ve been to where you want to be.

That is what I am doing now, and I wouldn’t have it any other way.

Just have a resume or job description to send me, not interested. I meet people, not key words optimized for algorithms. It is all about developing real relationships, real insights into YOU – so I can best understand the totality of who and what you are, including your aspirations.

I understand a liminal space.

I connect people. I invest my time in people. I take the long view, because serendipity and timing are as important as connecting people who exhibit similar goals, traits and interpersonal characteristics.

Fundamental, profound opportunities arise from profound connection.

Filed Under: Career, Career Growth, Resume

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